Girls never had many video games that interested them, so they have little interest in the industry as adults. I suspect there aren’t a lot of women in the video game industry probably because gaming has been mostly a male pastime. Why aren’t there more women in the video game industry?
The overall experience for players is a rich, immersive, challenging and rewarding experience. Our adventure game formula also enables players to be in control, play at their own pace, and explore the environments and characters they want to. We would also describe Nancy as gutsy, independent, and a “get-the-job-done” positive role model. Since our games are first person games, players assume the role of Nancy Drew and experience what it’s like to be independent, which is empowering. Tween/teen girls like to be empowered and to be in control. Is there a right and wrong way to approach “girl games?” What are some examples of each? We also work with a core team of teen girl Beta testers for each game, so that we can get and incorporate their feedback into the games. Girls also enjoy the social character interaction that our games provide, the exploration they allow, and the challenge of the puzzles, that require problem-solving. Based on many years of test group findings with girls, we have honed the success formula down to a strong storyline, rich characters, graphics and environments. My answer to this question is primarily based on our games and what we’ve learned to date. Having sold more than four million copies of our Nancy Drew games to date, that’s obviously not the case.įrom a design perspective, what factors make a game “girl-friendly?” There is an extraordinary market for the types of games we publish, yet for a long time the female segment of the interactive entertainment industry was not generally considered significant enough to address. Part of Her Interactive’s mandate is to make games for “girls of all ages.” Where did the idea for creating such a unique studio come from? To drive our point home, we decided to name our company Her Interactive, because we wanted girls to interact with technology and games. Everyone we talked to said that girls are computer phobic and don’t play games, but we knew they were wrong. When we first started in the industry, we looked around and saw that there were not many games made for girls.
What’s the story behind the name Her Interactive? We spoke with Jessica Chiang, Marketing Producer, to learn more about the unique perspective that Her Interactive brings to gaming.
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Her Interactive has been creating quality “girl games” for more than 10 years, and is best known for its long-running Nancy Drew PC adventure game series.
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While the industry continues to debate the question of how to attract more girls to gaming, the actions of one particular developer have been speaking louder than words.
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